新媒体的不断发展,不仅拓宽了媒体的定义也引起了巨大的变革。传统媒体受到了巨大的挑战,纸质媒体更是首当其冲。新媒体具有许多传统纸质媒体所不具有的优势,在这种背景下,本文着重对新媒体时代报纸的生存和发展究竟会怎样演进推出自己的看法,并提出相关建议。新媒体的出现和发展壮大对传统媒体带来了巨大的冲击,纸质媒体更是遭遇了前所未有的危机。危机二字,有危就会有机。对于传统媒体的代表,报纸来说,最需要的就是把握机遇,认识自身的长处和不足,取长补短,迎接新媒体带来的挑战。最重要的是不要把新媒体当成是敌我的关系,而是应相互借鉴,共同发展。传统媒体面对的挑战, The continuous development of new media has not only broadened the definition of media but also caused tremendous changes. The traditional media has been a huge challenge, the paper media is the first to bear. New media has many advantages that traditional paper media does not have. Against this background, this article focuses on how the survival and development of newspapers in the new media era will evolve and put forward their own views, and put forward relevant proposals. The emergence and growth of new media have brought tremendous impact on traditional media, and the paper-based media has encountered an unprecedented crisis. The word crisis, risk will be organic. For the representatives of traditional media and newspapers, what they need most is to seize the opportunities, recognize their own strengths and weaknesses, learn from each other’s strengths and meet the challenges posed by the new media. The most important thing is not to regard the new media as the relationship between the enemy and ourselves, but instead should learn from each other and seek common development. The challenges facing traditional media,