对于区域性报纸媒体来说,外埠广告市场显得越来越重要。一方面,随着全国性品牌的日益增多和强大,投资者将更多目光投向全国各地的大中小城市。另一方面,区域性媒体本地竞争激烈,市场份额定量,各媒体之间是此消彼长的关系,而外埠市场空间广阔,是区域媒体形成差异化,寻找新突破的重要战场。 For the regional newspaper media, the foreign advertising market is more and more important. On the one hand, with the growing number and strength of national brands, investors will look more and more toward Dazhong Xiao cities across the country. On the other hand, the regional media are highly competitive locally and the market share is quantitatively fixed. There is a shift between the media and the market in the other cities is vast. This is an important battlefield for the regional media to differentiate themselves and find new breakthroughs.