探寻核心价值观传播效益最大化的基本规律党的十八大提出,积极培育和践行社会主义核心价值观,倡导富强、民主、文明、和谐,倡导自由、平等、公正、法治,倡导爱国、敬业、诚信、友善。这是落实“四个全面”战略布局的价值观基础和中华民族伟大复兴“中国梦”的精神支撑。做好社会主义核心价值观的宣传是媒体的历史使命和政治职责。如何做好这个宣传、达成良好效果和宣传目的,则是一项十分艰巨、需要不断探索创新的任务。长期以来,鉴于多方面的原因,新闻报道的概念化、口号化、程式化现象一直存在,有的甚至脱离生活、抽象空洞、冷硬做作,致使 Seeking the Basic Rules for Maximizing the Benefit of Dissemination of Core Values ​​The 18th CPC National Congress proposed and actively fostered and practiced the core values ​​of socialism and advocated a prosperous, democratic, civilized and harmonious manner, advocating freedom, equality, justice and the rule of law, advocating patriotism, dedication, Honest and friendly. This is the spiritual support for the implementation of the values ​​and foundation of the “four comprehensive” strategic layout and for the great rejuvenation of the Chinese nation and the “Chinese dream.” To do well the propaganda of the socialist core values ​​is the media’s historical mission and political responsibility. How to do this publicity, to achieve good results and propaganda purposes, is a very arduous task that requires constant exploration and innovation. For a long time, for many reasons, the conceptualization, sloganization and stylization of news reports have always existed. Some have even been separated from life and are abstractly hollow and chic, resulting in