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简析:据奥维云网(AVC)线下零售监测数据显示,2017年6月彩电零售市场监测总量80.2万台,同比下降15.7%;其中液晶电视79.8万台,同比下降16.0%;等离子彩电市场急剧萎缩下降了60.0%,等离子产销量急剧下滑的原因跟行业导向有直接关系,也跟消费引导有一定联系。随着消费者生活品质的不断提升,追求高科技、新技术产品兴趣日渐浓厚,促使OLED电视仍能持续增长,本月增长为166.7%;激光电视同样受到年轻消费者的青睐,同比去年大幅增长320.0%。纵观彩电整体市场,透过不同产品技术的销量情况可以看出,未来彩电市场将是一场新技术的更迭。
Analysis: According to AVC offline retail monitoring data show that in June 2017 TV retail market monitoring total of 820,000 units, down 15.7%; of which 798,000 LCD TVs, down 16.0%; plasma The sharp decline in color TV market fell 60.0%, plasma production and sales declined sharply with the industry-oriented direct cause, but also with the consumer guide a certain link. With the continuous improvement of consumer quality of life, the pursuit of high-tech, new technology products increasingly strong interest, prompting OLED TV continues to grow, this month an increase of 166.7%; laser TV also by young consumers, a substantial increase last year 320.0%. Throughout the TV market as a whole, through the sales of different product technologies can be seen, the future of color TV market will be a new technology change.