线上还是线下,这是个问题,如何解决,如何抢占社区,面临挑战的电商企业在找寻有自己特色的玩法。2014年,O2O意料之中的火热,其内涵也随之丰富。传统O2O的运作方法一般是从线上引流到线下门店,或者是先自建线下门店,线上做营销,线下为体验、配送方,线上线下相配合。前者以大众点评为代表,后者则是美乐乐、酒美网等垂直电商在实践。 Online or offline, this is a problem, how to solve, how to seize the community, facing the challenges of e-commerce businesses are looking for their own unique style of play. In 2014, the expected fiery O2O, its connotation also will be rich. The traditional method of O2O operation is generally diverted from the line to the offline store, or to build their own offline stores, online marketing, offline experience, distribution, online and offline. The former is represented by the public comments, the latter is the United States Lele, wine and other vertical e-commerce in practice.