媒体融合大背景下,如何通过新闻社会活动,更有力地凝聚社会共识,更有效地增强用户吸引力,已成为报业转型发展的一个关键命题。为解答好这一命题,适应分众化、差异化的传播态势,报业正在将自身的经营活动更多指向细分领域,讲好中国故事,传播主流声音。 Under the background of media convergence, it has become a key proposition for the development of newspapers and periodicals transformation that how to make social consensus more effective and enhance user attractiveness through news social activities. In order to answer this proposition well and adapt to the trend of dissemination at a decentralized and differentiated level, the newspaper industry is focusing more on its own business activities in the field of subdivision, giving a good story to China and spreading the mainstream voice.