隐喻是引入他物以理解眼前事物的一种方式,它具有中介的性质。而在人与世界之中,媒介就充当了这样的角色,它构成了我们生存的语境。从哲学传统认识论的角度讲,口语文化、印刷书面文化、电力文化塑造了不同的认识论特点。因此,媒介以隐喻的方式构建着我们的认识论,从而构建了人类的存在。 Metaphor is a way to introduce something to understand what is immediate, and it has the nature of an intermediary. In man and in the world, the media takes such a role, which constitutes the context of our existence. From the perspective of philosophical tradition epistemology, spoken language culture, printed written culture, and electric culture have shaped different epistemological features. Therefore, the media metaphorically constructs our epistemology and constructs the existence of mankind.