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高科技产品渠道系统所面临的环境是多变且难以预测的,如何适应这种不确定的环境,取得经营的成功,是当前从事高科技产品经营的渠道成员们所面临的问题,本文将就这个问题进行研究探讨。一、高科技产品特性及其影响渠道环境特点与高科技产品自身属性密切相关。根据对渠道系统所处的外部环境的影响程度(Wholey和
The environment faced by high-tech product channel system is changing and unpredictable. How to adapt to this uncertain environment and achieve business success is a problem faced by current channel members engaged in high-tech product management. This issue is studied. First, the characteristics of high-tech products and their impact Channel environment characteristics and high-tech products are closely related to their own attributes. Depending on the extent of influence on the external environment in which the channel system is located (Wholey and