2010年接近尾声,全年农机市场格调基本定下。在我国农机行业华丽的产量报表背后,是企业实际销量和利润的悲惨下滑。然而,约翰迪尔2007年接手的宁波工厂,却保持一贯的增长。到底是什么让一个本土“老”企业,发展成具有如此强大生命力的现代企业?或许约翰迪尔中国市场部总经理刘镜辉,能够告诉我们其中奥秘。 Near the end of 2010, the annual basic agricultural machinery market set. Behind the gorgeous output report of China’s agricultural machinery industry, it is a tragic decline in actual sales and profits of enterprises. However, the Ningbo factory that John Deere took over in 2007 maintained a consistent growth. In the end what makes a local “old ” enterprise, developed into a modern enterprise with such a strong vitality? Perhaps John Deere’s general manager of China Marketing Liu Jinghui, to tell us the mystery.