一个跨国集团中国区总裁在得不到总部支持和理解情况下,以超常手法左冲右突,曾经造就奇迹。但最终,他还是失败了。 2003年1月,伊莱克斯中国区总裁刘小明突然被总部解职,多名高管也挂职而去。随后曝出伊莱克斯中国亏损,其中仅空调的亏损额即接近6000万元。早在1987年,对中国白色家电市场垂涎已久的伊莱克斯就初步尝试“挺进”陌生的中国市场,虽然遭遇了连年的亏损,但伊莱克斯并不敢放弃中国这个潜 In the absence of headquarters support and understanding, the president of a multinational group in China made a left-brash move with supernormality and made miracles. But in the end, he still failed. In January 2003, Liu Xiaoming, president of Electrolux China, was suddenly dismissed by the headquarters, many executives are also removed from office. Then exposed Electrolux losses in China, of which only the loss of air-conditioning that is close to 60 million yuan. As early as 1987, Electrolux, coveted by China’s white goods market, initially tried “Endeavor ” unfamiliar Chinese market, although suffered from years of losses, but Electrolux did not dare to give up this potential of China