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经济学中对品牌的定义就是代表某种产品或者服务的广为人知的品牌名称。在校体育专业大学生作为自己的品牌资产管理者,如何帮助他们建设个人品牌、如何引导他们管理自己的品牌、如何使他们通过个人品牌的提升促进他们的就业能力是本文阐述的重点。
The definition of brand in economics is the well-known brand name of a product or service. How to help them build their own brands, how to guide them to manage their own brands, and how to make them promote their employability through personal brand promotion are the focuses of this article.