借影视剧之力演绎广告,在中国电视广告的发展历程中大致可以追溯到上个世纪九十年代前后。1989年,李默然为“三九胃泰”做的宣传,开名人广告的先河。虽然这则广告并没有直接采用《甲午风云》的场景,但却穿插了几个该电影的镜头。其后, The film and television drama interpretation of the power of advertising in the development process of China’s television ads can be traced back to around the nineties of last century. In 1989, Li Moran for “Sanjiuweitai ” to do the publicity, the celebrity advertising pioneer. Although this ad did not directly adopt the scene of “Sino-Japanese War,” there are several scenes of the movie interspersed with it. Later,