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最近,一位出口转内销的玩具企业老板致电《中外玩具制造》编辑部,谈及在选择适经销商的问题上颇费思量,全国那么多地区,地方经销商又那么多,有没有捷径可以找到适合的经销商一起做好市场?国际贸易环境不容乐观,外贸受挫,玩具厂家转而涌入国内市场,导致供应商急速增多。如何打开市场,经销商成为了其中的关键。为此,本刊特邀几位厂家负责人,有的是屹立市场多年的老将,也有近年才转战内销、并快速成长的新兵,且听听他们开发经销商资源、拓展市场的经验。
Recently, a boss of a toy exporter who exports toys to China called the editorial department of “Toy Manufacturing in China and Foreign Countries” and talked about how to choose the right distributor. In so many regions of the country, there are so many local distributors and there is no shortcut Find a suitable dealer to do a good job in the market? International trade environment is not optimistic, foreign trade frustrated, toy manufacturers into the domestic market, leading to the rapid increase in suppliers. How to open the market, dealers have become the key. To this end, the magazine invited several manufacturers responsible person, some stand veteran market for many years, but also fought in recent years, domestic sales and rapid growth of recruits, and listen to them to develop dealer resources, market development experience.