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本研究在查阅大量文献资料和广泛征求专家意见的基础上,通过问卷调查法对我国部分地区的农民朋友的进行调查,通过采用定量与定性相结合研究方法对农民接触体育传媒体育信息各个环节进行比较系统的调查分析,再从理论与实践的结合上初步揭示出现代社会中体育传媒信息对农民体育生活的影响,客观描述农民通过体育传媒接触体育信息的行为、过程特点与效果。在此基础上,揭示出体育传媒对农民体育生活的影响及应对措施,以及农民与媒体接触存在的问题及其发展农村传媒政策的若干对策。
This research investigates the farmer friends in some areas of our country through the questionnaire survey through consulting a large amount of documents and extensively soliciting the experts’ opinions. By using the method of quantitative and qualitative research, More systematic investigation and analysis, and then from the combination of theory and practice to reveal the modern society sports media information on peasant sports life objectively, objectively describe the peasant through sports media contact sports information behavior, process characteristics and effects. On this basis, it reveals the impact of sports media on the peasants ’sports life and its countermeasures, as well as the problems of peasants’ contact with the media and some countermeasures on how to develop rural media policies.