商业贸易在人民生活中起着重要的作用。在古代,从事商业贸易的行商坐贩们,为了使顾客了解自己经营行业的属类,宣传自己所经营商品的特点,以广招徕;也为了便于和同行之间展开竞争,便必须借助于某种宣传方式,于是就形成了市、商特有的民俗 Commercial trade plays an important role in people’s life. In ancient times, traders engaged in business and trade trades, in order to allow customers to understand their own business class, to promote the characteristics of the goods they run to wide attract; also in order to facilitate and peer competition, we must rely on a Propaganda methods, so the formation of the city, business-specific folk