“其实茶空间跟其他的餐饮与销售空间一样,不应该只拘一格,要发挥出品牌独有的个性与主张,引导客户从品牌自身的文化去体验茶这个东西,从而获得认同。”很多人认为一直以来茶叶包装的设计存在同质化严重,以及泛用中国元素的弊病,这个问题同样存在于曾经的八马茶叶吗?您对当下茶行业的形象设计如何看待?高少康:都会存在。泛用元素原因之一是茶商多以茶的品类来设计 “In fact, tea space with other food and beverage and sales space, should not be restricted, to play the brand’s unique personality and ideas, and guide customers from the brand’s own culture to experience tea this thing to gain approval. ” "Many people think that the design of tea packaging has always been a serious problem of homogenization and the defects of using Chinese elements in general. Does this problem also exist in the once-eight-horse tea? What is your opinion on the current image design of the tea industry? Gao Shaokang: Will exist. One of the reasons for the pan-use elements is that tea merchants are more designed with the category of tea