畅销三十年目前,台湾市面上保健饮料品牌众多,竞争相当激烈。在市场一片混战声中,始终冠压群芳、一枝独秀,市场占有率最高的是“保力达 B”。“保力达 B”是以人身为主要原料,最初的商品定位是针对孕妇和身体特别虚弱者的营养补品。由于销售形势并不理想,企业精心策划,诉求以下三个“卖点”:1.除了强身保健的补品诉求外,并 Selling for 30 years At present, there are many health drink brands on the market in Taiwan and the competition is fierce. In the melodramatic battle of the market, it has always been the best and the highest market share is Baolida B. “Poliday B” is based on the human body as the main raw material, and the initial product positioning is aimed at pregnant women and nutritionally vulnerable people. Due to the unsatisfactory sales situation, the company has meticulously planned and appealed to the following three “selling points”: 1. In addition to the appeal for physical health supplements,