企业的视觉形象识别(Visual Identity,简称VI),是视觉认知,即企业的形象识别,是企业识别中最直接、最形象、最具个性的识别部分。它将企业理念、企业价值观,通过静态的、具体化的、视觉化的传播系统,有组织、有计划和正确、准确、快捷的传达出去,并贯穿在企业的经营行为中,使企业的精神、思想、经营方针、经营策略等主体性的内容,通过视觉传达的方式得以外在化,使社会公众能一目了然地掌握企业的信息,产生认同感,进而达到企业识别的目的。以往的企业视觉形象识别(VI)设计课程,是为了让学生将先前所学的视觉传达设计、服 Visual Identity (VI) is the visual recognition, that is, the identification of an enterprise. It is the most direct, most vivid and most distinctive identification part of an enterprise. It will corporate philosophy, corporate values, through static, specific, visual communication system, organized, planned and correct, accurate and fast communication, and throughout the business activities in the enterprise so that the spirit of , Ideology, management policy, business strategy and other subjectivity of content through visual communication to be externalized so that the public can grasp the corporate information at a glance, resulting in a sense of identity, so as to achieve corporate identification purposes. The past, corporate visual identity recognition (VI) design courses, is to allow students to previously learned visual communication design, service