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近几年,卫视的电视剧市场逐渐式微,使得卫视一方面加大对综艺节目的投入,电视剧战略日渐沉默。另一方面,卫视也没有放弃对电视剧战略的探索,电视剧仍然是独霸黄金档的收视利器。在这样的前提之下,独播定制成为近年来卫视的主旋律,然而,纵观目前卫视的独播大剧,精品剧少,热门剧有限,独播似乎并没有为电视台带来可见效益。这不禁让人思考,“独播”这个命题应该如何去撰文。
In recent years, TV drama market gradually decline, making TV on the one hand to increase investment in variety shows, drama strategy gradually silence. On the other hand, Satellite TV has not given up its exploration of the strategy of the television series. The television series is still the masterpiece of gold. Under such prerequisites, SIC has become the main theme of TV in recent years. However, judging from the fact that at present there are only one-on-one TV dramas of ZTV, few works of art are limited, and popular operas are limited, it seems that the sole broadcasting has not brought visible benefits to the TV stations. This can not help but think, “single broadcast ” This proposition should be how to write.