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文化发展目前适逢前所未有的机遇,“非遗”项目久旱逢甘霖,异军突起,如山东潍坊已形成一批以“潍坊风筝”、“杨家埠年画”为代表的非遗文化品牌,并逐渐走上国际舞台。然而,“非遗”项目知名度的提升在给潍坊带来巨大商机的同时,也带来了仿冒等困扰。2011年10月以来,年过八旬的年画老艺人杨洛书联合工商部门两次现场打假,共查获了多套假冒他旗号的杨家埠木版年画。无独有偶,江苏泰州对
Cultural development is at an unprecedented opportunity, “non-heritage ” project for a long time every rain, sudden emergence, such as Weifang, Shandong Province has formed a group to “Weifang kite ”, “Yang Jiabu New Year ” as the representative of non Heritage brand, and gradually embarked on the international stage. However, the promotion of the popularity of “non-legacy” projects brought tremendous business opportunities to Weifang and brought counterfeiting and other troubles. Since October 2011, Yang Luoshu, a veteran of the New Year paintings of over eighty years, has jointly seized on the scene a crackdown on two occasions by the business sector and seized several sets of Yangjiabu woodcut pictures faking his banner. Coincidentally, Jiangsu Taizhou right