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随着世界经济的全球化与中国加入WTO,小语种广播的作用与优势日益凸现,这对发扬与传播中国传统文化,提升中国文化软实力方面起到了重要的作用。目前,中国国际广播电台包括了英语、日语、波斯语、朝鲜语、蒙古语、印地语等43种语言,其中包括了波斯语、越南语、老挝语、柬埔寨语、印尼语等各类小语种广播,本文就小语种广播在提升文化软实力方面发挥的积极作用展开论述,并在此基础上,提出发展小语种广播事业的建设性建议。
With the globalization of the world economy and China’s accession to the WTO, the role and advantages of small language broadcasting have become increasingly prominent. This plays an important role in promoting and disseminating traditional Chinese culture and enhancing the soft power of Chinese culture. At present, China Radio International has 43 languages including English, Japanese, Farsi, Korean, Mongolian and Hindi, including Persian, Vietnamese, Lao, Cambodian, Indonesian and other languages This article discusses the positive role played by small language broadcasting in enhancing cultural soft power. On this basis, it proposes constructive suggestions for developing small language broadcasting.