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伴随着互联网的不断发展和网络信息资源的爆炸性增长,网络搜索已经成为人们获得有效信息的十分便捷的途径。仅仅在搜索一项业务中,诸如Google、百度、雅虎、新浪等互联网巨头纷纷跑马圈地,相继推出了音乐、图片、新闻、本地搜索等特色服务。互联网在“第二次”革命中发生的变化是颠覆性的。而且,这种变化将对互联网以后的发展产生革命性的影响。过去,在互联网的语境中,搜索、即时通信、内容、广告等都总是主题。而现在,这一切都变了。这只是内容而已,更大的变化则是如何组织和展现这些内容,如何利用这些内容拓展商业边界。
With the continuous development of the Internet and the explosive growth of Internet information resources, web search has become a very convenient way for people to obtain effective information. Just search a business, such as Google, Baidu, Yahoo, Sina and other Internet giants have stamina, have introduced music, pictures, news, local search and other special services. The changes that the Internet took place in the “second revolution” are disruptive. Moreover, such changes will have a revolutionary impact on the future development of the Internet. In the past, in the context of the Internet, search, instant messaging, content, advertising, etc. have always been the subject. Now, all this has changed. This is just the content, the bigger change is how to organize and show the content, how to use these contents to expand the business boundary.