包装设计是一门集美学、科技、营销学、心理学等多种学科为一体的实用性的设计艺术科学。包装设计与商品形影不离,它不仅能存储、保护商品,而且成功的包装设计还可以美化商品,建立品牌标志,提升企业形象。先进的科学技术使社会得到飞速发展,人们的需求也提升到了新的档次,由从前单纯的物质满足到现如今的精神追求,琳琅满目的商品也使得人们开始追求具有美感、具有特色包装的商品。如今,越来越多的中国企业开始高度重视产品的包装设计。包装设计作为产品形象宣传系统中的核心,是形象传播的焦点符号之 Packaging design is a collection of aesthetics, science and technology, marketing, psychology and other disciplines as one of the practical design art science. Packaging design and merchandise inseparable, it can not only store, protect the goods, but also the successful packaging design can beautify the goods, the establishment of brand identity, enhance corporate image. Advanced science and technology have brought rapid social development and people’s needs have also been upgraded to a new level. From the simple material satisfaction to the present spiritual pursuit, an array of products have also led to the pursuit of aesthetic and distinctively packaged goods. Today, more and more Chinese enterprises begin to attach great importance to product packaging design. Packaging design as the product image of the core of publicity system, is the focus of image communication symbols