全媒体和数字化是这两年报刊界的热词。那么应该怎么看待这种实践和尝试?它是一种不得已而为之的权宜之计呢?还是代表了纸媒未来的发展方向?记得在两年前北京的一次主题论坛中本人作为唯一的传统媒体代表作了题为“中国报业发展的顶部空间”的发言,结束后遭到了主持人的逼问,谁抢走了纸媒的蛋糕?我想她希望我回答是新媒体。我说,有一句话说,只有夕阳的技术,没有夕阳的产业,今天你是新媒体,明天也会变成旧媒体。只要把自己该做的事做好,就不要畏惧别人来抢你蛋糕。 All media and digital are the hot words in the press circles in these two years. Then what should be done about this practice? Is it a last resort? Or does it represent the future direction of paper media? Remember that I was the only traditional media in a theme forum in Beijing two years ago The representative made a speech titled “The Headroom for the Development of China’s Newspaper Industry ”. After the meeting, he was forced by the moderator and who took away the paper-made cake? I think she hoped that I would answer the new media. I said that there is a saying that only the sunset technology, there is no sunset industry, today you are new media, tomorrow will become the old media. Just do what you need to do, do not be afraid of others to snatch your cake.