为什么我国一些国有微波炉生产企业搞了十多年却默默无闻,市场占有率微乎其微?而格兰仕短短三年就在国内同行业中市场占有率名列榜首,成为中国微波炉第一品牌?为什么格兰仕能从一家乡镇企业迅速崛起,与外国一些知名企业相抗衡?…… 这是时下被我国经济界不少专家和学者称为的“格兰仕现象”。虽 Why do some state-owned microwave oven manufacturers in our country have been obscured for more than a decade and have little market share? Galanz topped the domestic market share in the same industry in three short years and became the first brand of microwave oven in China. Why Galanz can A township and township enterprise has rapidly emerged and competes with some well-known foreign companies.... This is the “Glanz phenomenon” that is now being called by many experts and scholars in China’s economic circles. although