演说和演讲稿写作的历史源远流长,对人类的日常生活和交流起着不可替代的作用,而诸多流传千古的名篇无不晓之以理动之以情,用情感打动人心。然而在当下的演讲稿写作中却问题频现,内容空洞,形式僵硬,感情造作,无法适应当代社会演讲场景多层次的需求。本文将以“动情点”为突破,在论述其概念和历史的基础上,分别从情感的积蓄与熔断,行文方式的张立建构和内容的多架构支撑等方面进行分析,探求当下演讲的前景和出路。 The history of speeches and speech writing has a long history and plays an irreplaceable role in the daily life and exchange of mankind. However, many famous articles circulating throughout the ages are all known to act emotionally and emotionally. However, in the present writing of speeches, however, the problems are frequent, the contents are hollow, the forms are rigid and the feelings are made by them, which can not meet the multi-level demands of contemporary social speech scenes. Based on the discussion of its concept and history, this essay analyzes the accumulation and fusing of emotions, the construction of the mode of writing and the multi-structure support of the content, and explores the current speech Prospects and ways out.