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去年年底,《人民日报》推出《塞上江南风景异》等8篇年度特稿,读者争阅,好评如潮。由此,“年终专稿”这种报道形式再次引起新闻界同行的高度关注。党报上为什么要有“年终专稿”?原因大致有三:一曰使命使然——以正确的舆论引导人是党报的庄严使命,“引导”既体现在一稿一版上,更体现在总体把握上,“年终专稿”正可以帮助人们知大局,明得失,增信心,鼓干劲;二曰需求使然——报纸天天出版,读者抽暇翻阅,一年下来,难免零星有余而整体感不足,经“年终专稿”梳理归纳,常若醍醐灌顶;三曰竞争使然——报纸竞争,既赖战术比拼,更靠战略制胜,谁能拿出洛阳纸贵的“年终专稿”,无疑可以赢得更多的“眼球”。毫无疑问“,年终专稿”是彰显党报核心竞争力的大舞台。怎样在这个舞台上演出威武雄壮的活剧?本期《前沿关注》就此开展讨论,选发4篇文章,作者分别是中央报纸、省级报纸和地市报纸的社级或部门负责人,他们战斗在新闻实践的第一线,夙兴夜寐,感受深刻,经验之谈,启人心智。2005年即将走过,“年终专稿”又要登台。用创新精神精心采编,这枝奇葩定能绽放出更加夺目的光彩。
At the end of last year, “People’s Daily” launched 8 annual specials titled “Attracting Different Landscapes in the South of the Yangtze River”. The readers contested and received rave reviews. As a result, the reporting style of “Year-end Zhuangao” once again caused great concern among the media colleagues. Why do we need the “Year-end Zhuangao” on Party newspapers? There are basically three reasons for this: one is the mission that led to it - guiding people with the correct public opinion is the solemn mission of the Party’s newspapers. “Guiding” is reflected both in the manuscript and in the general grasp On the “year-end Zhuangao” can help people to understand the overall situation, gain gains and losses, increase confidence and encouragement; Second, the demand - the newspaper published every day, readers read the time, a year, it is inevitable sporadic and less than the overall sense, Through the “year-end Zhuangao” combing induction, Changruo Ruo 醐 醐 empire; three saying competition - newspaper competition, both rely on tactics, more strategic win, who can come up with Luoyang paper expensive “year-end Zhuangao” will undoubtedly win more The “eyeball.” There is no doubt that “year-end Zhuangao” is a big stage to demonstrate the core competitiveness of the party newspaper. How to perform a magnificent and lively drama on this stage? This issue of “Frontier Concern” has been discussed in this issue. Four articles have been selected and published by the Central Newspapers, Provincial Newspapers and Local Newspapers, respectively, Fighting in the forefront of journalistic practice, 夙 Xing night sleep soundly, feel profound, talk of experience, enlighten me. 2005 is about to go through, “Year-end Zhuangao” have to stage. With the spirit of innovation carefully edited, this wonderful work will be able to bloom a more dazzling brilliance.