进入１９９９年，人们惊喜地发现我国一些大企业集团的老总们经常谈论的题目是进军国际市场，实现国际化经营，创国际名牌。不久前，笔者就此采访了海尔集团总裁张瑞敏。张瑞敏首先回顾了１９９８年海尔集团的经营历程。他说，１９９８年是海尔的培训年，并没有给企业制定... Into 1999, people were pleasantly surprised to find that the topics often talked about by veterans of some large conglomerates in China are to enter the international market, achieve international operations and create international brands. Not long ago, I interviewed Zhang Ruimin, president of Haier Group. Zhang Ruimin first reviewed 1998 Haier Group’s business history. He said that 1998 is Haier’s training year, and did not give business development ...