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市场经济的迅速发展,将大众传播媒介也推入了市场,无论是报纸、杂志,还是广播、电视,都面临市场的挑战。如何在市场定位,争取更多订户……成为摆在媒体面前的一个实际的难题。如今推销战在
The rapid development of the market economy has pushed the mass media to the market. Both newspapers and magazines, as well as radio and television, are facing market challenges. How to position in the market and strive for more subscribers ... has become a real problem facing the media. Now marketing war in