茶叶销售策略是茶叶企业产品销售管理的重要内容。销售是生产者与消费者交易的过程,也是企业经营活动实现良性循环的重要环节。中国茶叶经历了30年的短缺时期,到1980年代初实现供求平衡,大宗茶供过于求,名优茶供不应求;到1990年代中期,全面实现供求平衡,供给略大于需求。在短缺时期,谁掌握了茶货就能赚钱;在供过于求的市场环节下,谁会经营销售才有可能赚钱。 Tea sales strategy is an important part of tea product sales management. Sales is the process of producer and consumer transactions, but also an important part of business activities to achieve a virtuous circle. China experienced a shortage of 30 years of tea until the early 1980s to achieve a balance between supply and demand, oversupply of large quantities of tea, famous tea in short supply; by the mid-1990s, the full realization of the balance between supply and demand, supply slightly larger than demand. In the shortage of time, who have mastered the tea can make money; in the oversupply of the market segments, who will be able to make money marketing sales.