论文部分内容阅读
2003年底到2004年初,国内传媒界发生了许多重大事件:2003年9月,国家广电总局颁布关于规范广播电视广告管理的“17号令”;2003年10月,省级卫视整合传播会议在郑州召开;2003年11月,央视黄金段位招标获得巨大成功;2003年12月,全国省会电视传媒广告招商会在沈阳召开;2004年2月,江苏卫视全新改版,定位情感频道,新闻发布会在南京举行;2004年3月,中国媒介“金牛市场”暨“金牛工程”新闻发布会在安徽黄山举行。与此同时,央视与《广州日报》进行的跨媒体合作推广会议也于3月8日在广州隆重开幕。据悉,省会城市台的领头羊——南京电视台也即将在3月
From the end of 2003 to the beginning of 2004, there were many major events in the domestic media industry: In September 2003, the State Administration of Radio, Film and Television released Decree No. 17 on regulating the management of radio and television advertisements. In October 2003, the provincial-level satellite TV broadcasting conference was held in Zhengzhou ; In November 2003, CCTV won the gold section of the auction was a huge success; December 2003, the national capital television advertising investment will be held in Shenyang; February 2004, Jiangsu Satellite TV new revision, positioning emotional channel, press conference held in Nanjing ; March 2004, the Chinese media “Taurus Market” and “Taurus Project” press conference was held in Huangshan, Anhui. At the same time, the cross-media cooperation promotion meeting conducted by CCTV and the “Guangzhou Daily” was also grandly opened in Guangzhou on March 8. It is reported that the capital city of Taiwan’s leader - Nanjing TV is also about to March