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电视广告的费用,绝大多数都是花在电视媒体发布上的。因此,电视媒体的广告计划相当重要。虽然,当今电视媒体众多,电视节目五花八门,但是,电视媒体的广告计划还是有一定规律可以遵循的。 电视媒体广告计划的最基本的要求就是:如何在一定费用支出的条件下,达到最佳的电视宣传效果;如何在达到最佳电视宣传效果目标的条件下,花费最少量的金钱。
The cost of television advertising, the vast majority are spent on the television media release. Therefore, the television media advertising program is very important. Although there are many television channels and television shows in various fields today, the advertising plan of the television media still has some rules to follow. The most basic requirement of the television media advertising program is how to achieve the best television advertising effect under the condition of certain expenses and how to spend the least amount of money under the goal of achieving the best television advertising effect.