众所周知,早在20世纪80年代中期,以特许经营方式风靡世界的“肯德基”、“麦当劳”相继在中国落户,他们在给中国带来“快餐”新概念的同时,也带来了“连锁经营”的新理念。尽管他们当时主要以合资或独资的方式开展业务,还没有出售特许经营权,但在对他们的研究和介绍中,特许经营的概念已开始被国内人士所知晓。进入21世纪,中国商业出现了超常规发展的良好势头,连锁经营在国内获得迅猛发展,经营领域已从超市、便利店向专业店、专实店、百货店、快餐等多种业态渗透,发展区域也从本地市场转向全国市场和国际市场,国际上著名的连锁集团也纷纷抢滩国内大中城市。加盟连锁作为商业经营发展的一个新趋势,其魅力正逐渐为国人所认识。加盟连锁尤其适合于拥有强烈创业意愿的投资者。 As we all know, as early as the mid-1980s, “KFC” and “McDonald’s”, which were swept into the world by franchising, settled in China one after another. They are bringing new concepts to China, “fast food,” and Brought a new concept of “chain management”. Although they did not sell their franchise rights at the time when they were mainly engaged in joint ventures or sole proprietorships, the concept of franchising had already begun to be known to the Chinese people in their research and introduction. In the 21st century, China’s commerce has witnessed a trend of extraordinary development. Chain operation has achieved rapid development in the country. The business has expanded from supermarkets, convenience stores to specialty stores, specialty stores, department stores, fast food and other industries. The region has also shifted from the local market to the national market and the international market. Internationally renowned chain groups have also rushed to domestic large and medium-sized cities. As a new trend in the development of business operations, the franchise chain has gradually become known to the Chinese people. Affiliate chains are particularly suitable for investors who have a strong desire to start a business.