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在自媒体的推波助澜下,《江南Style》病毒式地走红,反映出了当代网络生态文化的诸多现象,对其进行深入解读又会发现,其背后隐藏着自媒体时代特有的网络生态文化生成机制。《江南Style》的走红,一方面颠覆了传统的主流意识形态,并对全球文化同质性起到很好的制衡作用;另一方面,也加剧了网络生态娱乐至死的倾向,造成了文化日益浅薄化,并在文化全球化的进程中,推动了全球霸权主义文化在网络世界的蔓延,引发全球文化新的迷思。
Under the help of the media, “Jiangnan Style” became popular in the virus, which reflected many phenomena of contemporary network eco-culture. After deeply analyzing it, we found that behind it is the hidden mechanism of network eco-culture generation from the media era . The popularity of “Jiangnan Style” has subverted the traditional mainstream ideology and played a very good role in balancing the global cultural homogeneity. On the other hand, it has also exacerbated the tendencies of Internet ecnomy to death and created a culture Increasingly shallow, and in the process of cultural globalization, has promoted the spread of a global hegemony culture in the online world and triggered a new myth of global culture.