在可以预见的将来,对企业经营者们来说,短期内赢利的压力不大可能减轻。因此,他们也只能学会适应。不过,时至今日,大多数总裁都己经明白了,将短期内赢利与否作为衡量企业经营业绩的标准常常会将企业引入歧途。大多数有经验的总裁还明白了,衡量企业经营业绩的神奇定律是没有的。就像一部汽车需要有几个刻度盘来标示其行驶情况一样,一个企业也需要有几个“刻度盘”来显示其经营状况。但是其数量不要很 For the business operators in the foreseeable future, the pressure to profit in the short term is unlikely to ease. Therefore, they can only learn to adapt. However, most of today's presidents know that using short-term profitability as a measure of business performance often leads businesses astray. Most experienced CEOs also understand that there are no magic laws for measuring the performance of a business. Just as a car needs several dials to indicate its driving conditions, a business needs several “dials” to show its operating conditions. But its quantity is not very