随着社会经济的发展,生活方式也有了许多变化。互联网时代,人们面对各种炒作已经习以为常了。文人写书为了将作品更好地销售出去,也会利用炒作手段引起较高的关注度,从而使得图书大卖,获得丰厚的回报。本文主要以王朔与韩寒为研究对象,对于二人的一些炒作进行分析,折射出当代文人的炒作现象。 With the social and economic development, there have been many changes in the way of life. In the Internet age, people are accustomed to all kinds of speculation. Writer in order to sell the works better to sell, will also use the speculation means to attract a higher degree of concern, making the book sold, get a huge return. This article mainly takes Wang Shuo and Han Han as the research objects, analyzes some speculations of the two, and reflects the speculation phenomenon of contemporary scholars.