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Presentation这种教学方法最早来自于英国、美国、澳大利亚等西方国家,在被引入中国后主要应用于英语教学中较多,这种方法的应用对于学生的独立思考、语言表达和团队协作能力的提高都有很大的帮助。本文详细介绍了如何选择适用目标学生群体、Presentation教学方法在国际市场营销学中具体使用步骤和方法,并对一个学期的国际市场营销学中Presentation教学效果进行了评估和总结。
This method of teaching first came from the United Kingdom, the United States, Australia and other Western countries. After being introduced into China, it was mainly used in English teaching. The application of this method to the students’ independent thinking, language expression and teamwork ability Have a great help. This article describes in detail how to select the applicable target student group, the specific use of Presentation teaching methods in international marketing, and the methods and methods of presentation, and evaluate and summarize the presentation effect of the Presentation of International Marketing in a semester.