论文部分内容阅读
从传受关系角度看,媒体融合的过程实际上也是用户关系重构的过程。对于处在媒体融合进程中的电视媒体而言,亟待解决的是按照媒体融合的运行方式和传播规律,重构用户关系,把原有观众转变为用户,树立“用户至上”的互联网理念,通过不断满足用户收视需求、提升用户体验来提升电视媒体的传播力和引导力。
From the perspective of communication, the process of media convergence is actually the process of reconstructing the user relationship. For the TV media in the process of media convergence, the urgent need to be resolved is to reconstruct the user relationship, transform the original audience into users, and establish the Internet concept of “user supreme ” in accordance with the mode of operation and propagation of media convergence , By constantly meeting the needs of users ratings, enhance the user experience to enhance the dissemination of television media and guidance.