分析视觉传达设计中,传统文化表现的三大误区,分别是:创作者在创意思维方式上的误区;创作者对传统图形元素的挪用、借鉴和创新上的误区;以及,对传统文化缺乏实践论证仅仅停留在概念界定上的无休止的争论,这种脱离实践支撑的做法本身就是对传统文化理解和表达的误区。解决途径主要是从素材选择和构成方式上着手把握,力求探索出以传统艺术文化为灵魂、现代表现手法为依托的创意方式和设计原则。 Analysis of visual communication design, the traditional culture of the three major errors, namely: the author’s creative thinking in the wrong way; creator of the traditional graphic elements of misappropriation, reference and innovation of the errors; and, the lack of practice of traditional culture Argument that only stay in the conceptual definition of the endless debate, this practice of support from practice is itself a misunderstanding of traditional culture and expression. The main solution is to grasp the way of material selection and composition, and strive to explore the creative ways and design principles relying on traditional art and culture as the soul and modern expression techniques.