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设计元素拿捏得好,能把远古美学重塑眼前,又可以拼凑成一个崭新的年代潮流。从十九世纪铁罐的演变“老土当时兴”这句话用在美容范畴内一点也没错,许多怀旧包装的美容产品都喜欢用铁罐的概念。我们较熟悉的品牌T.LeClerc从1881年在巴黎诞生以来,也一直沿用存放白米淀粉的铁罐形粉盒,概念还用于其他出品之中,成为品牌的标记。T.LeClerc的最新粉底系列“Vintage Collection”的宣传照,以粉红色束腹做背景,开宗明义地表现19世纪那种美丽意态,更加深化了品牌形象和怀旧追随对古物的依恋。对于需要使用化妆品的女士来说,购买这类怀旧包装的美容产品,相信除了口碑之外,部分原因是反映个人品位吧。
Well-designed elements, ancient aesthetic can reshape the eyes, but also can be pieced together into a new trend of the times. From the evolution of tin cans of the nineteenth century “old fashioned fashionable ” This sentence is used in beauty category is not wrong, many nostalgic packaging beauty products like to use the concept of cans. Our more familiar brand, T.LeClerc, has been using tin cans containing white rice starch since its birth in Paris in 1881. The concept is also used in other products to create a brand name. T.LeClerc’s latest foundation series “Vintage Collection ” promotional photos, with pink corset as background, the first to express the kind of 19th century state of mind, further deepening the brand image and nostalgia to follow the attachment to the antiquities. For those who need the use of cosmetics, beauty products to buy such nostalgic packaging, I believe in addition to word of mouth, in part because it reflects the personal taste of it.