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实验背景当今社会是典型的信息社会,在我们每天的日常生活中。来自电视、电影、广播、印刷品(书刊、杂志、报纸)以及网络等众多传播媒体发出的各种信息铺天盖地。无论我们愿意与否.这些信息都在有意识或无意识地影响着我们的思想和行为,这也正是媒体信息传播要达到的终极目的。传播媒体不同,传播效果也存在差异。即使是电视传播媒体,由于传播定位、覆盖人群、传播内容与形式等等方面的差异,其传播效果之间也存在很大差异。本实验试图通过对比不同电视媒体静态广告引起的被实验对象认知过程之间的差异,检验中央电视台与省级电视台之间可能存在的传播效果的差异.为理解媒体如何影响人们的认知与行为提供科学依据。
Experimental Background Today’s society is a typical information society in our everyday life. There is overwhelming variety of information from numerous media outlets, including television, film, radio, print (books, magazines, newspapers) and the Internet. Whether we are willing or not, these messages are consciously or unconsciously influencing our thinking and behavior, which is exactly the ultimate goal of media information dissemination. Different media, communication effects are also different. Even in the case of the television media, there are also significant differences in the dissemination effects due to differences in the orientation of communication, the coverage of the population, the content and form of communication, and so forth. This experiment tries to test the difference of the communication effects between CCTV and provincial-level TV stations by comparing the differences of the subjects’ cognitive process caused by static advertisements of different TV media.In order to understand how the media affects people’s cognition and Behavioral to provide a scientific basis.