移动互联网时代的急速发展,使得传统媒体受到以微博、微信为代表的新媒体的强烈冲击,由此也引发了新一轮的信息传播改革。新媒体在改变和影响人们接收信息的方式的同时,也开始为各类广告提供了全新的广阔传播途径。本文将要分析和研究的便是在新媒体这个崭新平台上,公益广告将以哪几种模式呈现在人们面前。 The rapid development of the era of mobile Internet, making traditional media by microblogging, WeChat as the representative of the new media a strong impact, which also led to a new round of information dissemination reform. While changing and influencing the way people receive information, new media has also started to provide a brand new broad channel of dissemination for various types of advertisements. This article will be analyzed and studied in this new platform for new media, public service ads which mode will be presented in front of people.