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机场属地化后,机场的经营环境发生了巨大的变化。随机场经营模式的转变,机场间的竞争日益激烈,这也推动机场逐步开始了对营销的探索。目前我国的机场营销仍处于起步阶段,缺乏机场营销专业理论的指导和实际营销经验,国内机场迫切希望采用有效的机场营销手段,吸引航空公司新开航线、增加航班,最终实现旅客和货邮吞吐量的快速增长,在机场获得发展的同时也拉动区域经济的增长。
Airport localization, the airport operating environment has undergone tremendous changes. With the change of the mode of operation of the airport market, the competition among airports is getting fiercer and fiercer, which also promoted the airport to gradually start the exploration of marketing. At present, China’s airport marketing is still in its infancy, the lack of guidance and practical marketing experience in airport marketing theory, the domestic airport is eager to adopt effective airport marketing tools to attract airlines to open new routes to increase flights, and ultimately passenger and cargo postal throughput The rapid growth in volume has also stimulated the growth of the regional economy while the airport is developing.