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在社会不断发展的今天,人们的审美趣味越来越高,对现代平面广告提出了新的设计要求。平面广告的核心在于创意,令人满意的平面广告是利用特殊的图形创意对设计师设计主题进行准确合理的表述,加深观众对平面广告的理解,图形创意既新颖又有趣,在取得观众情感共鸣的同时还能进一步升华平面广告设计主题,所以图形创意在平面广告设计中有着极为重要的作用。本文主要就基于图形创意的现代平面广告设计进行了分析与探讨。
In the continuous development of society, people’s aesthetic taste is getting higher and higher, putting forward new design requirements for modern print ads. The core of print ads lies in the creative and satisfying print advertisements which make use of special graphic ideas to accurately and reasonably describe the designer’s design topics and deepen the audience’s understanding of print ads. The graphic ideas are both novel and interesting, At the same time can further sublimate the theme of print ads design, graphic design has a very important role in the design of print ads. This article mainly analyzes and discusses the design of modern print ads based on graphic ideas.