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艺术传播在很大程度上是一种道德行为。艺术传播过程中的道德介入,体现在艺术文本的道德传承、艺术传播媒介的道德介入、艺术受众的道德激发等层面。在艺术形成过程中,艺术媒介的参与,使个体道德价值在艺术中内化,道德传统在艺术中得到沉淀和升华。在艺术的公共传播过程中,艺术作品中蕴藉的道德的外化,使道德由个人思想转化为公共意识。这样,艺术传播在审美接受中激发道德情感和道德认知,在价值导向中激发道德意志和道德行为,德性与德行结合,艺术也就从根本上实现了其促进人的发展的终极目标。
Art communication is largely a moral act. The moral intervention in the process of artistic communication is reflected in the moral inheritance of artistic texts, the moral intervention of art media, and the moral stimulation of artistic audiences. In the process of the formation of art, the participation of the art media has made the individual’s moral values internalized in the arts, and the moral tradition has been precipitated and sublimated in the arts. In the process of public communication of art, the externalization of morals embedded in works of art makes morality turn from personal thought into public consciousness. In this way, art communication stimulates moral emotion and moral cognition in the aesthetic acceptance, stimulates moral will and moral behavior in value orientation, and virtue combines morality with virtue. Therefore, art ultimately fulfills its ultimate goal of promoting human development.