随着社会的发展和市场竞争的加剧,“决胜终端”已经成为广告主和广告公司的工作重点。“终端”一词源于营销中的渠道构建,原指制造商的产品销售通路(渠道)的末端,是产品到达消费者完成交易的最终端口。终端营销的基本职能是担负着承上启下的重任,所谓承上就是上联厂家、批发商,所谓启下就是下联 With the development of society and the intensified market competition, “Winning Terminal ” has become the focus of advertisers and advertising companies. The term “terminal” originates from the channel construction in marketing, originally referring to the end of the manufacturer’s product sales channel (channel), which is the final port from which the product reaches the consumer to complete the transaction. The basic function of terminal marketing is responsible for bearing the heavy responsibility, the so-called commitment is on the joint manufacturers, wholesalers, the so-called Kai is under the Union