本文以Halliday的系统功能语言学上发展起来的视觉图像分析语法框架为理论基础,分析了湖南中医药大学新校徽的再现、互动和构成意义,从而指出其中的多种模态(如语言、图像、色彩等)之间相互作用与意义构建,探讨系统功能语言学理论分析视觉图像的可操作性和可行性,以期提高读者的多模态识读能力。 In this paper, Halliday’s system of functional linguistics developed visual grammar framework as the theoretical basis for the analysis of the Hunan University of Traditional Chinese Medicine, the new school logo reproduction, interaction and the formation of meaning, which pointed out that a variety of modalities (such as language, image , Color, etc.) to explore the feasibility and feasibility of systematic visual linguistics analysis of visual images in order to improve the reader’s multi-modal reading ability.