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近年来,植保和农药界存在一个普遍的感觉,那就是外资企业的产品越来越“牛”了!为什么会有这种感觉呢?是崇洋媚外的心理作祟?还是人家的产品的确过硬?尤其是今年杜邦杀菌剂“哪家强”和“抢钱包”的市场活动携可爱的杜邦蔬果宝贝像一场飓风,通过微信、网络、杂志、报纸、店面陈列、农民会等席卷整个行业,其中最近的一次微信推广页面访问量高达29万!这样既抓眼球又推动销量的活动背后是怎样的故事呢?带着这样的疑问,笔者采访了杜邦植物保护事业
In recent years, there is a common feeling among plant protection and pesticide industries that the products of foreign-funded enterprises are getting more and more “cow”! Why do they feel this way? Are the psychology of xenophilia? Or are the products of others really hard? Especially this year, DuPont fungicides “Which strong” and “grab wallet” campaign with lovely DuPont fruits and vegetables like a hurricane through the WeChat, the Internet, magazines, newspapers, store display, farmers will wait Sweeping across the industry, including the most recent WeChat promotion page up to 290,000! This eye catching and promoting sales activities behind what kind of story? With such questions, I interviewed DuPont plant protection business