与便利店合作的快消品是用来引流的绝好品类,而核心产品是京东业绩的基石。业内解读京东与石家庄、西安甚至新疆乌鲁木齐等偏远地区便利店合作初衷时,都无外乎“京东在二三线的物流体系不发达,利用当地零售巨头的物流配送正好一拍即合”等观点。例如,当初京东跟唐久便利合作时,京东就表示,京东在山西设有仓储和配送系统,但相比于自建物流渠道,若能依赖便利店配送,能节省很大一部分成本。 FMCG co-operation with the convenience store is a perfect category for drainage, and the core product is the cornerstone of Jingdong performance. Industry interpretation of Jingdong and Shijiazhuang, Xi’an and even Urumqi, Xinjiang and other convenience stores in remote areas when the original intention of cooperation, nothing less than “Jingdong in the second and third tier logistics system is underdeveloped, using the local retail giant logistics and distribution just hit it off” and other points of view. For example, when Jingdong cooperated with Tangjiu in the first place, Jingdong said that Jingdong has a warehousing and distribution system in Shanxi. However, compared with the self-built logistics channel, it can save a large part of the cost if it can rely on convenience store distribution.