煤炭品牌和价值要树立长远的战略思想,确立自己的奋斗目标。具体应由以下三部分组成:一是确立品牌。当前国际国内市场,品牌形象已经成为生产力。众多的企业在企业文化建设中克服短期行为,纷纷确立了长远的品牌战略思想,创造品牌产品,开发名牌商品市场。作为煤炭行业,要有市场意 Coal brand and value to establish long-term strategic thinking, establish their own goals. Specific should be composed of the following three parts: First, establish the brand. The current international and domestic markets, brand image has become a productivity. Many enterprises in the construction of corporate culture to overcome short-term behavior, have established long-term brand strategy, brand-name products, brand-name commodity markets. As a coal industry, there should be market meaning